Our Intelligence Platform
Spekkt consolidates visitor tracking, contact discovery, editorial automation, and reporting into a single platform. Three separate tools with three separate logins, three separate bills, no shared data. Spekkt replaces all of it.
What We Are Replacing
Three disconnected platforms that do not talk to each other, cost a combined fortune, and create more work than they save.
188 visits per day, 4 hours of manual review, and no contact data underneath the company name.
Search too broad. 'Marketing' returns 'market dealer'. Essentially LinkedIn scraping with a premium price tag.
7,200 subscribers but siloed from everything else. An email CRM with basic tracking and no connection to editorial.
Combined annual spend
£26,000 – £57,000 per year across three disconnected platforms
One platform. Everything connected.
- Visitor identification and company matching built in
- 16-source contact discovery, no separate subscription
- Email CRM and campaign tracking in the same workflow
- Editorial automation feeding directly from visitor signals
- Tiered client reports as a revenue product, not an afterthought
How It Works
A single continuous pipeline from site visit to published article to client report.
Every session is tracked. Companies identified automatically via IP lookup, no manual work required.
Reverse DNS, WHOIS, and Companies House data identify who is visiting. Enriched with sector, size, and location.
16 data sources scraped in parallel. Directors, sustainability leads, procurement contacts found automatically.
Tiered reports for clients. Basic included with placement, premium upgrade with full contacts and AI insights.
100+ story emails processed overnight. AI drafts articles in the house style. Ready for review by morning.
Three-Month Roadmap
June to August 2026. Live by end of summer.
- Visitor tracking and IP identification
- AI-powered contact search across 16 sources
- Smart lists with auto-population
- Tiered reports for client upsells
- Campaign tracking linked to articles
- Stripe billing and subscriptions
- Email ingestion and AI categorisation
- Article drafting in the house style
- Shutterstock image integration
- Archive backlinking from 100K+ stories
- WordPress direct publishing
- Approval workflow with scheduling
- Email template builder and campaigns
- Newsletter management (7,200 subscriber migration)
- Open, click, and bounce tracking
- AI-generated visitor insights
- Full analytics dashboard
- Data migration and team training
- Production launch
- LinkedIn follower import (40,000+ contacts)
- Content personalisation and curated digests
- Future learning platform
- White-label capabilities for other publishers
How The Partnership Makes Money
These are not hypothetical revenue streams. Each one uses data our platform already captures, relationships already in place, and audiences already built. The platform automates the delivery. The team focuses on the sale.
Geoff sells a premium report to an advertiser
A client places a CHP article on ELN for £2,000. Today, they get a basic 'thank you' email with pageview stats. With Spekkt, Geoff hands them a free basic report showing 130 visits and 40 companies. The client sees Shell, National Grid, and GSK visited. They want the full picture. Geoff upsells them a premium report for £300 with every contact, job title, email, and AI insights.
How it works in the platform
The platform generates the report automatically from visitor data already captured. Geoff clicks 'generate,' picks the template, and sends the link. Total effort: 2 minutes.
£300 per report. 10 reports a month = £3,000/mo. ELN's 50% share = £1,500/mo.
An energy broker subscribes to our contact database
We have 30,000+ energy sector contacts with verified emails, job titles, and company data. Energy brokers, recruitment firms, and suppliers currently pay Cognism £12,000 to £20,000 a year for the same kind of data. We offer it for £999/month with unlimited lookups.
How it works in the platform
The platform handles the subscription via Stripe. The client logs into their own portal, searches contacts, and exports what they need. No work from the team beyond the initial sale.
5 subscribers at £999/mo = £4,995/mo. ELN's 50% share = £2,497/mo.
Geoff packages lead generation for a conference exhibitor
An exhibitor at the Big Zero Show says 'we want to reach every sustainability director at UK utilities before the event.' Today, that is manual research. With Spekkt, Geoff types the search, gets 200+ contacts in seconds, and sells the list as a lead gen package.
How it works in the platform
AI search finds the contacts, filters by title and sector, verifies emails. Geoff exports the list as a branded PDF or CSV. The exhibitor gets warm leads, we get paid.
£1,500 per package. 3 per month around events = £4,500/mo. ELN's 50% share = £2,250/mo.
Advertisers pay for enhanced content analytics
Today, advertisers get basic pageview counts. With Spekkt, we can show them exactly which companies read their article, what roles those readers hold, how long they spent on the page, and what else they looked at. That is worth far more than '500 views.'
How it works in the platform
Campaign tracking is built in. When a client places content, a campaign is created in Spekkt linked to the article URL. The platform tracks everything automatically.
Bundle into ad packages at £200 to £500 uplift. 15 campaigns/mo = £3,000 to £7,500/mo. ELN's 50% share = £1,500 to £3,750/mo.
Sponsored sector intelligence reports
Our database has thousands of contacts across energy, renewables, oil and gas, and utilities. The AI can generate quarterly industry reports like 'UK Sustainability Hiring Trends, Q3 2026' using real data. Sell sponsorship of these reports to major energy brands. Distribute to the 7,200 newsletter subscribers.
How it works in the platform
AI analyses the contact data, identifies trends, and generates the report. Attach a sponsor, design a cover, and send it through the email CRM to the full subscriber list.
£2,000 to £5,000 per sponsored report. 2 per quarter = £4,000 to £10,000/quarter. ELN's 50% share = £2,000 to £5,000/quarter.
Reader subscriptions behind the paywall
The best content is valuable. Pricing analysis, procurement insights, detailed market data. Gate the premium content behind a paywall. Free readers get 3 articles per month, subscribers get everything plus briefing reports.
How it works in the platform
Stripe checkout built into the platform. Readers hit the paywall, enter their card, and get instant access. Recurring monthly revenue with zero manual management.
200 subscribers at £9.99/mo = £1,998/mo. ELN's 50% share = £999/mo.
Combined conservative estimate (ELN's 50% share)
£8,700 to £15,000 per month in new income for ELN
None of this income exists today. It comes from data we are already sitting on and relationships already in place.
The Data We Are Sitting On
We already have the ingredients. The platform turns them into products we can sell.
188 daily visitor sessions
Every one of those visits is a company we can identify, contacts we can scrape, and intelligence we can package into a report for advertising clients. Today that data disappears. With Spekkt it becomes revenue.
30,000+ energy sector contacts
Lead Forensics visitors, Cognism data, Force24 subscribers, LinkedIn followers. Right now these live in four different systems. Consolidated into one searchable database, this is a product energy companies will pay monthly to access.
7,200 newsletter subscribers
The Force24 list is our most engaged audience. Migrate them into Spekkt, track what they read, send personalised digests, and sell sponsored reports distributed to the full list.
27,000 ELN + 13,000 FNZ LinkedIn followers
40,000 energy professionals following on LinkedIn. Import them into the database and we instantly have the largest independent energy contact list in the UK.
100,000+ archived stories since 2010
15 years of energy journalism. The AI links to these automatically when drafting new stories. Better SEO, deeper engagement, and a unique content moat no competitor can replicate.
TELCA, Big Zero Show, ELCC events
Events drive traffic spikes. Every visitor during an event period can be identified, their contacts scraped, and lead gen packages sold to exhibitors and sponsors. The platform turns those events into data collection engines.
Partnership Profit Margins
The data already exists. The AI processes it. The reports generate themselves. The cost to deliver each product is nearly zero.
Premium report for an advertiser
99%+ marginGeoff already has the advertiser relationship. The platform generates the report in 2 minutes. The data was captured automatically from visitor tracking.
Monthly data access subscription
95%+ marginSelf-serve. The client logs in, searches contacts, exports what they need. No manual work from the team after the initial sale.
Lead generation package
99%+ marginGeoff types the search criteria, the platform finds every matching contact across 16 sources. Export as branded PDF. Total time: 10 minutes.
Sponsored sector intelligence report
99%+ marginAI analyses the database, identifies trends, generates the content. Attach a sponsor logo, distribute to 7,200 newsletter subscribers via the built-in email CRM.
Reader subscription (paywall)
97%+ marginReaders subscribe via Stripe. Access managed automatically. No manual fulfilment. Recurring monthly income.
Why margins are so high
Every product we sell is built on data the platform already captured for free. Visitor tracking runs automatically. Contact discovery runs overnight. AI processing costs pennies per request. The infrastructure costs £700 to £900 per month total, covered by Layernest. The revenue is almost pure profit.
How This Grows Over Time
This is not a one-time cost saving. The platform creates a compounding cycle where our data, our audience, and our revenue grow together.
We publish content
Articles, sponsored content, news stories. Every piece of content published attracts visitors to the site. The editorial pipeline means we can publish more, faster, with less manual work.
Visitors arrive and get tracked
Every visitor session is captured. IP-to-company identification runs automatically. The WordPress plugin tracks logged-in users. The 188 daily visits become 188 daily data points.
The database grows without effort
Overnight, the platform scrapes contacts for every new company identified. Directors, sustainability leads, procurement contacts. The database gets bigger every single day.
More data means more products to sell
Bigger database means richer reports for advertisers, more valuable data subscriptions, better lead gen packages. The same relationships already in place become more valuable.
What this looks like for the partnership
Launch (September 2026)
188 daily visits tracked. 30,000+ contacts consolidated from Lead Forensics, Cognism, Force24, and LinkedIn. Editorial pipeline processing 100+ emails overnight. First premium reports available for advertisers. Lead Forensics subscription cancelled.
6 months in (March 2027)
Database has grown to 50,000+ contacts from daily automated scraping. 5 to 10 premium reports selling per month. First data access subscribers signed up. Cognism subscription cancelled. Editorial team publishing twice as many stories with half the manual work.
Year 2 onwards (September 2027+)
All three legacy subscriptions cancelled (saving £26,000 to £57,000/yr). Platform generating £3,500 to £16,500/mo in new revenue. ELN's 50% share: £21,000 to £99,000 per year in income that did not exist before. Database self-sustaining and growing. Platform subscription costs £11,400/yr. Net benefit to ELN: £16,400 to £94,200 per year.
The Financial Picture
Cost savings plus new revenue. Both working at the same time.
Commercial workflow
4 hours per day manually reviewing visitor data, looking up company contacts, preparing reports.
30 minutes per day
Review pre-built smart lists, approve report sends, check campaign performance.
Editorial workflow
Manual email triage, copy-paste to CMS, manual image sourcing for every story.
Overnight AI processing
100+ emails ingested and categorised overnight. Drafted articles with sourced images waiting for review each morning.