Email CRM
Replace Force24 with a built-in email marketing system. Template builder, segmentation, campaign tracking, and subscriber management. All connected to the contact database.
Email Template Builder
Smart Segmentation
Build targeted audiences from the contact database. Segment by sector, job title, engagement, visit history, or any combination.
Campaign Performance
Subscriber Management
Migrate the 7,200 Force24 subscribers. Manage preferences, suppressions, and opt-ins from one place.
The Send Pipeline
From campaign creation to delivery tracking. Every email passes through suppression checks, personalisation, and compliance headers.
Campaign Wizard
Send Endpoint
Resolves segment to contact emails, then runs a 3-layer suppression check:
Queue emailSends Docs
Batches of 490 documents written to Firestore. One doc per recipient with status: "queued".
Cloud Function Trigger
Detects campaign status change to "sending". Processes batches of 50 with a 200ms delay between batches.
Per-Recipient Processing
Tracking
Open tracking
1x1 transparent GIF pixel, hashed IP with daily salt
Click tracking
302 redirect, domain validation, click count
Unsubscribe
HMAC token verification, adds to suppressions
Bounce handling
Resend webhook, hard bounce triggers suppression
Campaign Analytics
Analytics and Insights
AI-generated insights from site visitor data, content performance, and engagement patterns. Not just numbers, actual intelligence.
AI Visitor Insights
Shell has visited 12 times this month, primarily viewing CHP and carbon capture content. Their procurement team appears to be researching energy solutions. Consider direct outreach.
Traffic from LinkedIn referrals increased 34% this week following the Octopus Energy story. The article is performing well as sponsored content.
Three new FTSE 100 companies visited for the first time this month: Unilever, AstraZeneca, and Tesco. All viewed sustainability-related content.