The Morning Dashboard
Every day, the platform processes yesterday's visitors while the team sleeps. By the time anyone logs in, it is already done.
42 companies identified from yesterday's 188 visits
23 new contacts added to the database
- Activity feed with real-time notifications for followed companies and contacts
- Daily digest emails sent every morning: new visitors, matched contacts, change events
The Tracking Pipeline
Every visitor session flows through this pipeline automatically. No manual work required.
Visitor lands on site
A real person arrives on any page of the publication.
track.js loads
Delivered via script tag or WP plugin. Sets a spk_vid cookie and begins sending pageview events.
POST /api/track
Each pageview is posted to the tracking endpoint in real time.
Bot filtering
User agent and domain checks run immediately. Bots are discarded. Human sessions continue.
Session created in Firestore
Pages visited, referrer, timestamps, scroll depth, and engagement signals are all recorded.
IP-to-company identification
Dealfront API, reverse DNS, and WHOIS lookups run in sequence with fallbacks. Results cached for 7 days.
Two outputs, written in parallel
Real-time dashboard
Firebase RTDB. Live view of who is on the site right now.
Persistent analytics
Engagement scored 0 to 100. Intent classified as hot, warm, or cold.
Downstream consumers
- Morning pipeline (6 AM): enriches companies, finds contacts
- Change detection: new hires, departures, title changes
- Campaign attribution: UTM tracking, first-touch and last-touch
- Reader profiling: tag-weight profiles for content personalisation
- Analytics: top content, sectors, geo, traffic sources
Live Visitor Intelligence
Shell viewed the pricing page 3 times this week.
This visitor shows strong purchase intent.
Also Built In
- Bot filtering removes crawlers and automated traffic automatically
- Device, browser, and OS parsing on every session
- Daily stats rollup: pageviews, visitors, page types, referrers
- Company visit aggregation: see total visits per company over any time period
AI-Powered Search
Natural language queries across 16 data sources. Not just LinkedIn.
523 contacts matched across 89 companies
Head of Sustainability | Shell plc
Director of ESG Strategy | National Grid
VP Sustainability | Rolls Royce Holdings
Chief Sustainability Officer | BP plc
Sustainability Director | SSE plc
Every accept or reject trains the AI. Over time, it only surfaces the contacts the team actually wants.
Under the Hood
- Algolia instant search with faceted filters by job title, sector, location, and confidence
- Smart title matching across 20 job categories. 'Sustainability Director' never returns 'Market Analyst'
- Search history tracking and saved searches
- 24-hour result caching for performance
- Preference profiling that learns favourite job titles, sectors, and locations over time
Tiered Reports
Every article placement becomes a revenue opportunity. Basic report included, premium report as a paid upgrade.
Pricing: £200 to £500 per premium report, or bundle into article placement packages
Report Features
- 6 report templates: List, Sector, Company Intelligence, Campaign, Custom Selection, Full Database
- PDF generation with formatted cover pages, contact tables, and confidence badges
- Shareable report links with token-based access control
- Scheduled report generation with automatic email delivery
- CSV and Excel export with formatting
Smart Lists and Campaign Tracking
- AI-powered natural language filtering within lists
- Campaign scheduling and side-by-side comparison
16 Integrated Data Sources
Not just LinkedIn. Spekkt pulls from government registries, company filings, websites, and verified databases.
Companies House
UK directors, filings, SIC codes, registered addresses
Company Websites
Team pages, about sections, press releases
LinkedIn via Google
Professional profiles matched by title and company
GLEIF
2.5M+ global legal entity identifiers
FCA Register
UK regulated firms and approved individuals
Charity Commission
UK charity trustees and officers
SEC EDGAR
US public company officers and filings
Google Scholar
Academic publications and citations
GitHub
Technical team discovery via open source
Google Knowledge Graph
Entity data and relationships
Email Discovery
Pattern matching and SMTP verification
Hunter.io
Email finder and domain search
MillionVerifier
Batch email verification
Patent Databases
Inventors and patent filings
OpenCorporates
Global company registry data
Wikidata
Structured entity information
All sources checked automatically. No manual research required.
Import Existing Data
Built-in Billing
Stripe-powered subscriptions, credit system, and client billing. No separate payment platform needed.